Peacock Hand-Made Guilloché Plumage Gaze Tourbillon Watch [Limited]

All You Need to Know About Luxury Sports Watches

Before the 1970s, dress watches reigned supreme as the hallmark accessory of ambitious business leaders. But today, it is a different story. Sports watches have eclipsed dress watches, not just as a fashion statement but as a functional necessity. These watches are more durable, water-resistant, and versatile, with a casual aesthetic suited to a modern lifestyle. This shift began in the 1970s, heralding the era of luxury sports watches. Let’s explore their origins, enduring appeal, and iconic models.

1972 – Audemars Piguet Royal Oak

In 1972, Audemars Piguet revolutionized watchmaking with the introduction of the Royal Oak. Designed by the legendary Gerald Genta, its 39mm octagonal case, exposed screws, integrated bracelet, and textured "Tapisserie" dial set new standards. Made from stainless steel yet priced higher than many gold watches of its time, the Royal Oak established the concept of the luxury sports watch.

1976 – Patek Philippe Nautilus

Inspired by Audemars Piguet, Patek Philippe sought Gerald Genta’s expertise to craft their own high-end sports watch. The Nautilus debuted in 1976 with a bold 42mm case resembling a ship’s porthole, complete with "ears" mimicking window hinges. Its horizontally grooved dial and integrated bracelet made it an icon, embodying both elegance and ruggedness.

1977-Vacheron Constantin

The Overseas collection offers a modern take on luxury sports watches, blending simplicity and complexity. The Dual Time model, with its additional hour hand, date wheel, and AM/PM indicator, is a traveler's dream. Its versatile design transitions seamlessly from beach to boardroom, embodying effortless sophistication.

1978 – Cartier Santos

Originally created in 1904, the Santos was reimagined in the 1970s to fit the burgeoning luxury sports watch trend. Renamed Santos de Cartier, it featured a robust steel case, gold bezel, and integrated steel bracelet with visible gold screws. This two-tone aesthetic became a Cartier signature, leading to an expanded Santos collection that remains a classic.

China’s First Accessible Luxury Sports Watch: Peacock Hand-Made Guilloché Plumage Gaze Tourbillon Watch

Peacock Hand-Made Guilloché Plumage Gaze Tourbillon Watch [Limited]


The luxury sports watch category demands exceptional craftsmanship, robust materials, and timeless design. The Peacock Hand-Made Guilloché Plumage Gaze Tourbillon Watch meets every criterion and more, redefining luxury for a new era.

Crafted from Rolex-grade 904L stainless steel, its 40mm round case features exposed screws that exude industrial strength while maintaining refined elegance. The integrated bracelet ensures a seamless fit, while the stunning Guilloché-engraved dial showcases unparalleled artistry. Inspired by vintage sports watches, its vibrant blue dial shimmers like sunlight on ocean waves or a starry night sky, creating a mesmerizing play of light.

The centerpiece is the tourbillon window at 6 o'clock, a gateway to the intricate mechanical world within. Powered by the proprietary Peacock movement, this watch guarantees unmatched accuracy and reliability.

The Plumage Gaze Tourbillon also celebrates Chinese craftsmanship, bridging tradition and innovation. Its affordability breaks barriers, making it the first accessible luxury sports watch from China. With impeccable performance and aesthetic brilliance, it’s a statement piece for anyone who values quality and artistry.

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